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Just in time for Tour de France bike envy — Trek announces eight all-new Project One ICON paint schemes. These unique bikes will be under the Lidl-Trek riders for the Tour de France. Each rider will have a different paint scheme, and we’re not talking slightly differently; these paint schemes are drastically different — and super eye-catching.
When can you (who we’re guessing is not in the Tour) get one? Well, that’s the cool thing. The Project One ICON program allows riders to get the same frame and paint job. These all-new colorways are now ready for purchase and are featured on Treks pinnacle road offerings; the Émonda SLR and Madone SLR.
About Each Paint Scheme
These are all handcrafted paint jobs using an individualized, serious paint process. The designs are organic, and no two will be exactly the same, making them unique. The painters use all different materials, including but not limited to; chrome flakes, crystals, and real smoke!
All New Project One ICON Paint Schemes
The team at Trek let us know what paint each new paint scheme entailed and how they created it (unless it’s super secret like the Chroma).
Chroma Ultra-Iridescent (limited edition)
“Chroma Ultra-iridescent comes from years of trial and error — combined artistic brainpower from Project One’s most sought-after master painters. It takes a certain level of skill and know-how to create a paint so radiant. We’ve been told its recipe is top-secret and kept behind locked doors.”
Chroma Diamond Flake (limited edition)
“Millions of microscopic chrome flakes create a stunning scheme worthy of every display. No two diamonds are the same, and with this limited-edition colorway, riders will have a dream bike that shines differently in every light.”
Real Smoke (Cerulean Mist, Red Smolder, and White Ash)
“Real Smoke is a hazy, handcrafted paint scheme that uses fire as the main ingredient. Each frame catches smoke within its base paint layers for a design that never cools.”
Crystalline (Blue Prismatic and Viper Frost)
“These one-of-a-kind paint schemes are created organically by fusing thousands of tiny crystals into lattices that sparkle in any light. Like the natural phenomena they replicate, Crystalline bikes are like snowflakes — each one as unique as the next.”
Team Tie Dye
“This unique paint scheme in pro team colors complements the six additional Tie Dye options currently available through Project One, launched earlier this year.”
Look for these under your favorite riders in the Tour and swing by your local Trek shop to see them in person. For more information, check out TrekBikes.com.