Eurobike 2023 Sneak Peek: Get Ready for a Flood of New Bike & eBike Prototype Tech!

Eurobike 2023: What's new in bike tech at the cycling industry's biggest trade show? outdoor expo

Eurobike is back tomorrow, returning for 2023 in its second iteration in downtown Frankfurt, Germany. Saddle up with Bikerumor as we dive deep into the trade show halls to see what new bike tech we can uncover. We’re always searching for true next-gen innovative technologies – and there’s certainly been a lot of focus on the growing ebike market. But it’s not all ebikes, we’ve already spied new road wheels, new gravel bike updates, new mountain bike tires, new tools, new kids’ bikes, and much more.

Buckle up, there’s a lot of new bike tech on the horizon…

Eurobike 2023 tech teasers from Frankfurt

Eurobike 2023: What's new in bike tech at the cycling industry's biggest trade show?  outdoor expo
all photos by Cory Benson, c. bikerumor.com

The cycling industry still feels like it’s in a transition out of a few years of unpredictability, so we’re not sure exactly what to expect. And again, the show is in a slightly different time of year – pushed a few weeks earlier this time, maybe better aligned with bike companies’ purchasing schedules for next year?

Eurobike 2023, the largest cycling industry trade show, What's next?

What we do know is that a lot of gear has been in the development pipeline for a while, and it’s itching to hit the market. But rumor has it that many bike companies have a lot of extra products still waiting to be sold, so there’ll likely be a number of products we had seen hints of before that are actually finally available to buy now.

Eurobike 2023, the largest cycling industry trade show, Rotwild RX100 Pinion-powered eMTB

We’ve received a bunch of embargoed news in the past week or so that is scheduled to go live on Wednesday. And there’s already been plenty of early pre-Eurobike launches – like Bosch’s new lightweight SX ebike motor, Pinion’s potentially revolutionary ON.E ebike motor and gearbox combined into one, last week’s debut of affordable SRAM 12-speed Apex XPLR/Eagle/AXS.

So what’s new? What’s coming soon?

Eurobike 2023, the largest cycling industry trade show, Merida behind boxes

Frantically pulling bike boxes out of moving vans, UPS & DHL deliveries coming down to the wire, furiously building bikes and expo stands… most brands aren’t quite ready. But we spotted some goodies…

Eurobike 2023, the largest cycling industry trade show, Aero Design Swiss track bikes

Like this new ultra-aerodynamic carbon track bike from Aero Design Swiss. We’ve been following this small company since they debuted a wildly adjustable aero cockpit setup six years ago. And it looks like their track bike concept has become real, now that UCI frame and fork regulations have relaxed in recent years.

Will this be ready for the Paris Olympics? We’ll find out this week.

Eurobike 2023, the largest cycling industry trade show, Magura CBS combined braking system

More and more braking systems have evolved in recent years to improve rider safety. This latest one for cargo bikes is Magura’s new CBS combined braking system, where both brake levers activate both front & rear brakes in an optimized ratio designed for maximum stopping power and maximum safety.

Eurobike 2023, the largest cycling industry trade show, a dirty Mustache ebike prototype

OK, I’m a sucker for a no photos sign – it is after all why journalists are allowed to enter the tradeshow. But even better than the no pictures please pictogram under this Mustache bikes integrated mid-drive gravel ebike prototype… the handwritten sign asking the event cleaning crew to please DO NOT CLEAN their dusty display bike.

Eurobike 2023, the largest cycling industry trade show, a new 3T Exploro Ultra Italia

Here’s a sneaky sneak peek. Notice anything special about this new 3T Exploro Ultra gravel bikepacking and adventure bike? 3 important bits:

  1. It is actually labeled as an Exploro Extrema Italia, which means a new model name AND that it is made-in-Italy with 3T’s unique automated fiber winding construction.
  2. It has no visible cables. So far, only the 3T Strada road bike has gotten a fully-internal routing option thanks to wireless-only drivetrains needing just to route the brake lines inside.
  3. That’s also a new 3T stem that cleanly routes those brake lines into the frame. The smooth shaping suggests it might be carbon, and a tiny Italian tricolore flag on top suggests it is also made in-house by 3T.
Eurobike 2023, the largest cycling industry trade show, IGUS recycling

What does Re-cycling mean for Igus, makers of a lot of the bushings that go into your bikes?

Igus has been working with other cycling industry producers to create more bike components that are made of recyclable and recycled plastics in an effort to lower the carbon footprint of the bikes we all ride. We’re curious to see how they are getting along.

Eurobike 2023, the largest cycling industry trade show, Riese & Muller subscription service

A premium Riese & Müller commuter ebike or cargo bike is expensive. So the German brand is introducing a subscription service – where for around 100€ a month you essentially lease the ebike you need including a service program – all without having to buy what are often 6-10,000€ setups. Then, you can always swap out to a new version when your needs change.

Eurobike 2023, the largest cycling industry trade show, new Unior tools

I’m also a sucker for new tools. Unior has more than a dozen bits labeled as ‘NEW’ on the wall of their workshop. It looks like 2 out of 4 of these are for opening beers while working on bikes. I don’t disagree with that as a worthwhile function.

But I’ll check out what other functional bike tools are new too, since I’m pretty sure I can already open a beer with either those pliers, zip-tie nips, or even that BB wrench.

Eurobike 2023, the largest cycling industry trade show, li:on kids bikes presented by Marcel Kittel & Tony Martin

What do two of the most successful recent road racers do to retire when they hang up their cleats?

For Marcel Kittel & Tony Martin, it’s developing bikes to make sure their kids and yours stay safer when they ride. Their new li:on brand of kids’ bikes feature integrated high-visibility lighting, retroreflective paint, and tech meant to communicate with active collision avoidance systems in modern cars. Plus, the bike is made of recycled AND recyclable carbon composites, and they are built tough to survive the abuse that kids put their bikes through.

Eurobike 2023, the largest cycling industry trade show, pulling an Airstream with a Benno ebike

OK, we all need an ebike to pull our Airstream trailer, right? If so, Benno bikes has got you covered. Remember, aluminum Airstreams are light.

Eurobike 2023, the largest cycling industry trade show, TRP MTB drivetrain groupset

How about some new mountain bike drivetrain tech?

We first covered the complete TRP EVO 7-speed & 12-speed MTB groupsets back in March. Now it looks like they are finding a bit more traction, and we’ll see what bikes spec the all-new shiny gold drivetrain for the coming year.

Eurobike 2023, the largest cycling industry trade show, Gas Gas eMTB

Gas Gas may be a motorcycle brand for many, but as part of the Pierer group that also includes Husqvarna, KTM motorcycles (but not bikes or ebikes), and also Felt… they’ve now got some well-developed eMTBs too.

Eurobike 2023: What's new in bike tech at the cycling industry's biggest trade show?  Start-up Area still under construction

OK, let’s leave it at that. There are still plenty of empty spots to get filled out in the next few hours. The show officially kicks off Wednesday.

There will be a lot of new tech to delve deeper into in the coming days and weeks ahead.

Stay tuned. Maybe even follow our Eurobike tag for the latest hits as they drop.

eurobike.com

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